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Hi, I’m Victoria! 

I help entrepreneurs successfully communicate their business stories through strong and strategic public relations planning.


Why do I do what I do?

After working with entrepreneurs, I've found two recurring problems when it comes to gaining media attention:

  1. Most entrepreneurs jump straight to wanting media coverage without considering the overall state of their communications for their brand and business.

  2. When they do secure media coverage, they don't know the best way to communicate their story and don't know where to start.

There's a difference between focusing on gaining media attention just because you think you need it and gaining media attention because it's a part of your strategic communications strategy.

So, what's the solution? 

Entrepreneurs need to focus on building a strong communications strategy rooted in your unique business story.


That's where I come in.

I teach entrepreneurs how to get the media attention they are seeking by starting with a strong communications strategy rooted in their unique business story.

Here's how I am uniquely positioned to help you tell your story:

  • I've worked in the public relations industry for 8 years, securing more than 500 placements in publications like The New York Times, AFAR, Black Enterprise, USA Today, and more.

  • I've worked with journalists and media professionals at the local, national, and international levels in print, online, television, and radio.

  • I've built and run public relations campaigns that have generated thousands of impressions, garnered hundreds of media placements, and won prestigious awards.

  • I've won awards for my writing, speaking, and planning.

  • I've been behind-the-scenes and on the ground at major events like Super Bowl LIII and New York Comic-Con.

  • I have an uncanny ability to simplify and streamline even the most complicated, complex and confusing messages.

  • I believe it's my purpose to teach what I've learned to as many people as possible.

I'm here to help you shift from thinking it's only about media attention to strategically telling your story.

Are you ready?

© 2020 by Victoria Lightfoot. Created by Mignonnexo.